Digital Twin & Augmented Reality
XR & Web 3
Aug 25th, 2023
In an era driven by technological innovation, the collaboration between Digital Twin technology and Internet of Things (IoT) is steering businesses towards new, exciting horizons. They are paving the way for robust, interactive, and experiential shopping experiences.
At the heart of this lies Augmented Reality (AR) Product Visualisation, a powerful tool that allows consumers to interact with digital replicas of products within their real-world space. Let’s delve into how this technology is revolutionising the way retailers, businesses, and brands engage with their customers.
AR Visualisation: Tailoring Realism for the Customer Experience
Digital Twin technology, closely tied with IoT, helps create detailed digital replicas of physical products. Combined with AR, it provides customers with the opportunity to examine products in 3D, to scale, from the comfort of their devices.
Unlike Virtual Reality (VR), which necessitates a headset for a wholly computer-generated environment, AR merely superimposes digital information into the real world via smartphones or tablets – which is also highly accessible to the end consumer as the technology is easily deployable on both smartphones & tablets.
Shopping Virtually with AR
Major retailers like EHC, IKEA, Wayfair, and Amazon have already harnessed this technology to provide a “View In Room” AR option. Whether it’s deciding on the fit, appearance, or cycling through various colours and material options, this AR experience enhances the shopping journey, making decision-making seamless.
Check out the Web AR Activation we engineered for EHC:
Explore the live DEMO for Apple Devices [Click Here]
Explore the live DEMO for Android Devices [Click Here]
The Limitless Potential of AR
AR product views go far beyond furniture. From artwork and prints to electronics and heating systems, the application of AR is limited only by creativity. From buildings to concept products, the ability to deploy your digital twin in both true scale and scalable formats opens up the possibilities and mediums in which tangible real-world items can be explored from a remote setting.
Web AR: No Need for a Dedicated App
Contrary to common belief, delivering an AR Visualisation doesn’t necessitate a dedicated app ( where apps have their own unique advantages & features ). Web AR experiences hosted online and accessed via a web browser eliminate the need for app downloads or third-party software. A simple tap on your website’s link and your product’s AR view will come to life.
Digitise Your Product Range with Vertical Vertical
AR Product Visualisations, empowered by Digital Twin technology and IoT, present a golden opportunity, especially for businesses that rely on in-store experiences. With a touch of Augmented Reality, a customer’s living room or office can become their own personal showroom, enhancing sales and reducing the risk of dissatisfaction.
Our studio specialises in creating branded AR experiences, our digital twin process is impressive, and sophisticated whilst captivating both businesses and consumers. Digitise your product range and put it into your customer’s hands.