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Zone Group, also known as Zone Letting, collaborated with Vertical to design and develop a new bespoke website with a focus on SEO and improving the user journey for tenants, investors, landlords, and other visitors. The project involved a complete overhaul of the website's architecture and the addition of new features, resulting in increased online visibility, a more intuitive user experience, and a cohesive brand image for Zone Group.
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Zone Group is a reputable property services company offering letting, sales, and investment services. They have a strong presence in Glasgow, Edinburgh, and London and cater to various clients, including tenants, investors, and landlords. With a focus on providing top-quality services and maintaining a strong online presence, Zone Group sought to revamp their website to better showcase their offerings and streamline user experience.
Design and develop a new bespoke website with a focus on SEO and user experience.
Streamline mobile website architecture to improve navigation and information accessibility.
Create and implement a cohesive brand image, including logo refresh and brand guidelines.
Enhance online visibility and organic search traffic.
Improve user journey for tenants, investors, landlords, and other visitors.
Vertical began with a detailed pre-design stage to establish web UI, brand assets, colour tone and palette, and font usage. We then redesigned the website with a modernised architecture, improved user experience, and SEO-rich content. The project included the creation of several new sections and areas within the website, requiring creative thinking from Vertical and guidance from Zone Group. The collaboration ensured that the final content accurately represented Zone Group's services and brand persona.
The new website has provided Zone Group with increased online visibility, a more intuitive user experience, and a cohesive brand image. The streamlined mobile architecture makes it easier for users to navigate and find relevant information, while the SEO-focused content strategy improved organic search traffic. The refreshed logo and brand guidelines ensured a consistent brand representation across all marketing channels.
