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WESTBOURNE

Westbourne Medical Studios: A Comprehensive Website and Marketing Strategy for Enhanced Online Presence

Westbourne Medical Studios partnered with Vertical to create a state-of-the-art website and online presence that would serve as a valuable resource for existing customers and an effective tool for attracting new clients. The project included a complete redesign, re-stylisation, and the addition of new features such as a shop and an improved contact page. The collaboration led to increased online visibility, improved user experience, and a consistent brand image for Westbourne Medical Studios.

Client & Industry Background

Westbourne Medical Studios is a luxury healthcare facility offering a wide range of services, including natural therapies, aesthetic treatments, and consultations with top healthcare professionals. Located in a beautiful setting, Westbourne is dedicated to providing exceptional services and maintaining a strong online presence.

Strategy & Approach

Vertical conducted a comprehensive pre-design stage to establish brand guidelines, including colour palette, font usage, and logo uniformity. We collaborated closely with Westbourne to design and develop the new website, incorporating HD video content to showcase the location and reception area. An e-commerce Shop tool was introduced, and the website's architecture was revamped to include redesigned sections such as "Meet the Experts" and "What We Offer." News articles and blog posts were added to provide fresh, engaging content and improve SEO performance.

Deliverables & Result

- A redesigned, responsive website with improved user experience.
- A brand guidelines document outlining colour palette, font usage, and logo uniformity.
- HD video content showcasing the location and facilities.
- Integration of an online shop.
- An updated contact page with a map and useful information.

The new website led to increased online visibility, an improved user experience, and a consistent brand image for Westbourne Medical Studios. The online shop offered an additional revenue stream, while the revamped content strategy enhanced SEO performance and organic search traffic. The updated contact page made it easier for potential clients to find and reach the facility.