Fraiser of Scotland, a renowned whisky liqueur brand, sought to create an engaging and immersive experience for its customers by introducing an Augmented Reality (AR) app featuring a cocktail masterclass. The app was designed to provide users with step-by-step cocktail recipes, tutorials, and entertaining interactions with the brand's mascot. This innovative approach to customer engagement successfully boosted brand awareness and increased customer loyalty.
Fraiser of Scotland is a distinguished whisky liqueur company known for its unique blend of Scotch whisky and wild strawberries. Their product has gained popularity among whisky enthusiasts and cocktail lovers alike, appealing to a wide range of audiences.
The project began with the development of an Augmented Reality app that incorporated Fraiser of Scotland's branding and featured the brand's mascot. The app was designed to provide users with an interactive cocktail masterclass, offering step-by-step instructions, tutorials, and tips for creating delicious Fraiser cocktails.
By scanning the bottle's label, users could access the AR experience, where the brand's mascot would guide them through the cocktail-making process. To encourage user-generated content and social sharing, the app included features such as photo opportunities with the mascot and easy sharing options for social media platforms.
The Fraiser of Scotland AR Cocktail Masterclass app was well-received by customers, resulting in increased brand engagement, awareness, and customer loyalty. Users appreciated the interactive and immersive experience, with many sharing their cocktail creations and experiences with the mascot on social media. The innovative approach to customer engagement positioned Fraiser of Scotland as a forward-thinking brand in the whisky liqueur industry.