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Revitalising Cochran Dickie's Online Presence: A Comprehensive Property Website Redesign & Development

Vertical Vertical (VV) was approached to design and develop a bespoke property website for Cochran Dickie, a leading real estate agency. The goal was to create a visually appealing and user-friendly platform that showcased their property portfolio and served as an online extension of their team and brand. The project involved a detailed pre-design stage, a branding task, and a comprehensive website redesign and development process. The result was a modern, SEO-optimised website that met the client's objectives and provided an enhanced online presence for their clients.

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Client & Industry Background

Cochran Dickie is a well-established real estate agency that prides itself on providing exceptional service to its clients. With a strong brand, logo, and colour palette, the company sought to revamp its online presence to better reflect its identity and meet the needs of its clients.

Project Objectives

The objectives of the project were to create a visually appealing, user-friendly website that showcased Cochran Dickie's property portfolio, and served as an online extension of their team and brand.

Additionally, the project aimed to improve the site's SEO performance and integrate it seamlessly with their property CRM.

Strategy & Approach

VV proposed a comprehensive redesign and development process that included a detailed pre-design stage, a branding task to create a set of Cochran Dickie guidelines for uniform use across the web and wider brand, and six stages of website redesign and development. These stages were pre-design, design, development, final review, handover & back-end training, and launch. The process ensured maximum uniformity and brand consistency throughout the project.

Deliverables & Results

The project deliverables included a set of brand guidelines, a refreshed website with modernised mobile architecture, an improved user interface and visual design, and a seamless property CRM integration. The website also featured expanded content, an enhanced header and footer, and an optimised site structure for better SEO performance.

The redesigned and developed Cochran Dickie website met the client's objectives by providing a visually appealing, user-friendly platform that effectively showcased their property portfolio and served as an extension of their team and brand. The new architecture and SEO optimisations contributed to improved search engine performance, while the seamless CRM integration allowed for efficient property management.