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Cairn Estate Agency Website Refresh: Enhancing User Experience and Strengthening Brand Presence

Cairn Estate Agency, a leading property services provider, collaborated with VV to refresh their website with a focus on user experience finessing, continued SEO, and brand enhancement. The project involved redesigning key areas of the website, updating the brand guidelines, and adding new online web features, resulting in a more intuitive user experience, stronger brand presence, and increased online visibility.

Client & Industry Background

Cairn Estate Agency is a prominent property services company offering sales, lettings, and property management services. They have a strong presence in Edinburgh and Glasgow, catering to various clients including landlords, tenants, and property investors. To better serve their growing audience and maintain a strong online presence, Cairn sought to refresh their website and improve the overall user experience.

Project Objectives

Refresh the website design with a focus on UX improvement and SEO.

Update the brand guidelines, including the introduction of new fonts and colours.

Add new features and pages, improving the key user journeys.

Ensure smooth mobile navigation and interactivity within the website.

Improve on-page SEO and overall SEARCH rankings.

Strategy & Approach

VV began by identifying key areas of the Cairn website for improvement and redesign. They considered UX and SEO factors, as well as the upcoming 25th-anniversary rebrand. The refresh included a new design direction inspired by the updated brand guidelines, with the introduction of the Concord Pantone colour. VV also focused on improving the website's mobile architecture, making it easier for users to navigate between pages and explore Cairn's services.

Deliverables & Result

The website refresh provided Cairn Estate Agency with a more intuitive user experience, stronger brand presence, and increased online visibility. The improved mobile architecture and new features made it easier for users to navigate and explore the website. The updated brand guidelines and design elements ensured a consistent brand representation across all marketing channels.