Vertical Vertical Limited understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, https://verticalvertical.com(“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner, that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
1. Definitions and Interpretation
In this Policy, the following terms shall have the following meanings:
“Cookie”
Means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below;
“Cookie Law”
Means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;
“personal data”
Means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”);
2. What Does This Policy Cover?
In this Policy, the following terms shall have the following meanings:
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
Using your information in accordance with data protection laws.
Data protection laws require that we meet certain conditions before we can use your data in the manner described in this privacy notice. We take our responsibilities under data protection laws extremely seriously, including meeting these conditions.
To use your personal information, we will rely on the following conditions:
3.1 Legitimate interests
To use your personal data for the purposes described in this privacy policy and in order to process your data to provide you with the information you have asked for and to send you additional marketing information in relation to the properties that you have enquired about we will rely on a condition known as “legitimate interests”. It is in our legitimate interests to collect your personal data as it provides us with the information that we need to provide our services (namely to provide you with information on houses which are for sale) to you more effectively.
We will always act reasonably and give full and proper consideration to your interests when balancing them against our legitimate interest and will only process the minimum data required to achieve this legitimate interest.
3.2 Consent
If you specifically ask for information about our products and services, we may provide you with marketing information about our services where you have provided your consent for us to do so.
Information Collected by Vertical Vertical Limited:
Personal information means information that identifies (or which could, with other information that we hold or are likely to hold, identify) a living individual. This includes any information provided to us in relation to your use of our website.
4.1 Information you provide:
We will collect information generated by your visit to the website. This may include your IP Address (an IP address is a number that is automatically assigned to your computer whenever you are surfing the Internet); the type of browser, operating system and device used to access the website; the date and time you access our website; the pages you visit; and if you visited our website from another website, the address of that other website.
Some of this information may be stored on your computer in the form of a cookie.
This information helps the web server track such things as your preferences and any data you submit while browsing our website.
To find out more about cookies, refer to our cookie consent section of the website accessed via the icon in the bottom left-hand of the screen.
We may monitor, record, store and use any telephone, email or other communication with you.
4.3 Information contained in any communication
We will combine this information with the information you give to us and the other information we collect about you. We will use this combined information for the purposes set out below (depending on the types of information we receive).
5. How Do We Use Your Data?
– to keep you informed about relevant Vertical Vertical news and provide you with information on services you have requested.
– to administer the website and for internal operations, including data analysis, testing, research, statistical and survey purposes.
– to measure or understand the effectiveness of advertising we serve to you and others, and to send relevant advertising to you.
– to provide you with customer services after you have purchased a service.
– for compliance and crime prevention.
In detail, Vertical Vertical will use your personal information as follows:
i) When you read or download information from our website (IP addresses and cookies).
We may use this information to provide you with a more personal service and assist in analysing website traffic and usage. This information does not identify you personally unless you register or make an enquiry with us.
ii) When you send Vertical Vertical an enquiry
The personal details collected from you are stored electronically and can be accessed by Vertical vertical. We will use the information in order to respond to your request or otherwise reply to the subject of the enquiry or email.
We may also use your contact information to let you know about Vertical Vertical services, news, events or special offers which may be of interest to you. You can unsubscribe from these communications at any time.
iii) We may monitor, record, store and use any telephone, email or other communication with you in order to check any instructions given to us, for training purposes, compliance purposes, crime prevention and to improve the quality of our customer service.
6. How does Vertical Vertical protect your data?
Vertical Vertical follows strict security procedures in the storage and disclosure of information that you have given us. We have implemented security policies, rules and technical measures to protect the personal information that we have under our control. The security measures are designed to prevent unauthorised access, improper use and disclosure, unauthorised modification and unlawful destruction or accidental loss.
Please remember that no method of transmission over the Internet, or method of electronic storage is completely secure and reliable. Although we do our best to protect your personal information, we cannot guarantee its absolute security.
The information that we collect and store at, a destination within the UK & European Economic Area (“EEA”), (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
7. Will Vertical Vertical disclose the information to third parties?
Vertical Vertical will not sell, trade or rent your personal information. We may appoint suppliers, sub-contractors or agents to assist us in using your data to carry out the administrative and advertising activities set out in section 5 above and to provide you with other service(s) that you request.
Examples of such services include following up on enquiries made by you, providing further information on Vertical Vertical services, and carrying out viewings.
Examples of the kind of third parties we work with are:
• IT companies who support our website and other business systems.
• Direct marketing companies who help us manage our electronic and printed communications.
• Google/Facebook/Instagram/Twitter/LinkedIn to show you products that might interest you while you’re browsing the internet.
• Demographic data suppliers who help us to understand the populations of areas in which we are operating.
• Independent Financial Advisors (as above – only when given consent to do so).
8. Information Retention?
If you submit your details for the purposes of enquiring about a specific property, the personal information we collect on the Site and that you provide when you contact us will be held for the period that the specific development is on sale, plus an additional 12 months thereafter (the “Time Period”).
• After the Time Period has elapsed, information that could be used to identify you personally will be removed; however, your postcode and some demographic information may be retained. This information will be used for our research purposes in an aggregated form only.
If you have any questions about this policy, please contact
hello@verticalvertical.com
9. Your Right to Withhold Information
Your rights under data protection law in relation to the way we process your personal data are set out below. You may contact us using the details on our site) to exercise any of these rights, and we will respond to any request received from you within one month from the date of the request.
i) Access to your personal data and data portability
You have a right to subject access. This means that you are entitled to request a copy of your personal data and we will grant you access or provide you with all personal data that we hold about you, subject to some limited exemptions (for example, you will not necessarily be entitled to access third party personal information).
Also, you have a right to data portability. Under this right for information which you have provided to us, you are entitled to request that this is provided to you (or to another organisation) in a portable, machine-readable, electronic format.
ii) Unsubscribe
You can withdraw your consent for us to provide you with further information about specific services. To do this, please follow the unsubscribe option attached to all our marketing emails.
iii) Rectify your personal data
You have the right to require us to rectify any inaccurate personal data held by us about you.
vi) Erase your personal data
You have the right to require us to erase personal data held by us about you. This right will only apply where (for example): we no longer need to use the personal data to achieve the purpose we collected it for; where you withdraw your consent if we are using your personal data based on your consent; or where you object to the way we process your data (in line with your right to unsubscribe above).
v) Object to our use of your personal data
You have a right to object to our processing of personal data held by us about you (for example, if you would not like to be subject to any profiling).
If you have any concerns regarding our processing of your personal data we would be happy to address your query in the first instance. However, if you are not satisfied with our handling of any request by you in relation to your rights, you also have the right to make a complaint to the Information Commissioner’s Office.
Their address is:
First Contact Team
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
SK9 5AF
10. How Can You Access Your Data?
You have the right to ask for a copy of any of your personal data held by Us (where such data is held). We are permitted to charge a reasonable fee when a request is manifestly unfounded, excessive or repetitive and will be based on the administrative cost of providing the information. Please contact us for more details at hello@verticalvertical.com or using the contact details below in section 12.
11. Our Use of Cookies
Please see our dedicated cookies section by clicking the icon on the bottom left of the screen.
12. Contacting Us
If you have any questions about Our Site or this Privacy Policy, please contact Us by email at hello@verticalvertical.com Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 11, above).
13. Changes to Our Privacy Policy
We may change this Privacy Policy from time to time (for example, if the law changes). We recommend that you check this page regularly to keep up-to-date. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
App Privacy Notice
The Vertical Launchpad App uses TrueDepth API data to display augmented reality face filters we do not store this data after it has been used in the experiences.