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Explore how Vertical Vertical developed the Rettie Hub, a customised console designed to streamline and enhance the real estate video ordering and management process, from initial request to public display.
Rettie is one of Scotland's best-known property firms, working across sales, lettings, land and new homes. They blend deep market knowledge with a strong creative edge, producing polished visuals and campaigns that help their clients stand out in a crowded market. Their teams handle everything from premium residential listings to complex development projects, and they place a lot of weight on high-quality media and smooth digital workflows. With video, short-form content and fast turnaround marketing now central to their service, they need systems that keep production, approvals and communication running cleanly across all departments, including lettings.
Engineering for a
better user experience
Automate Order Management: Implement an automated system to track and manage video production orders from estate agents.
Simplify User Interactions: Develop an intuitive admin interface for manual order entry and management.
Enhance Communication Efficiency: Create a system that facilitates effective scheduling and communication among stakeholders.
Seamless Asset Delivery: Enable automatic delivery and integration of completed assets to both clients for sign-off and directly to promotional platforms.
The development of the Rettie Hub began with a deep dive into the client’s operational challenges and existing processes. Vertical Vertical designed a sophisticated console that integrated an email crawler for automatic order logging, a comprehensive calendar booking system, and advanced API integrations for asset delivery. The solution focused on simplifying the user journey for all parties involved, from estate agents to marketing teams, ensuring a seamless flow from order placement to asset promotion.
Automated Order Logging - Developed a crawler to scan email inboxes and log orders directly into the system database, enhancing order entry efficiency.
Admin Management Interface - Created an easy-to-use input field for admins to log and manage orders manually, complementing the automated system.
Integrated Booking and Communication System - Implemented a calendar system linked with automated emails to keep all stakeholders informed of appointments and changes.
API-Driven Asset Delivery - Built API functionalities to send completed video assets for client approval and to the brochure website for immediate display, streamlining the final stages of the marketing process.
The Rettie Hub is a testament to Vertical Vertical’s expertise in creating custom digital solutions that address specific industry needs. This project not only optimised the efficiency of real estate video production and distribution processes for Rettie but also significantly enhanced the overall service delivery to their clients. The Hub has set a new standard in the integration of technology in real estate marketing, demonstrating the potential for innovative solutions to transform traditional business operations.
